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Ad-Lister stands as the master amongst online listing software tools especially for both eBay and Amazon, inheriting the legacy of TurboLister which was an early adopter that facilitated eBay listings through its Windows software. Throughout its remarkable 16 year journey, Ad-Lister has evolved, expanding its reach across a large volume of platforms. In addition to eBay and Amazon, it has seamlessly integrated with ManoMano, TikTok, Onbuy, B&Q, Shopify, WooCommerce and Etsy.

JTI was entrusted with the task of storyboarding an animation that vividly illustrates the multitude of benefits offered by this versatile tool.

the challenge

The key challenge in creating an animation storyboard for a software company lies in pinpointing the most crucial Key Performance Indicators (KPIs) to swiftly convey the essence of the content to the viewer.

It is imperative to ensure that the audience grasps, in an instant, the core message that the software has been developed, designed to save time and expedite the listing process more efficiently than traditional methods directly on the main platform.

the solution

Our design team meticulously crafted both the storyboard and characters for the animated video.

Initially, we presented the storyboard comic series via sketches to the Ad-Lister team, ensuring alignment with their vision before bringing the concept to life.

This crucial step involved transforming the initial crayon-drawn ideas into a vibrant and engaging animated representation.

Choosing both the accompanied music and voice over for the animation.


activity carried out

  • A sketched storyboard for the animated video, intricately designed to convey the core purpose of Ad-Lister in aiding sellers with online product listings.
  • Brought the animated characters to life, as well as including the narrative into the journey.
  • Prioritisation by thoughtfully integrating subtitle text, ensuring accessibility for users with hearing impairments.
  • Elevating the presentation further, we handpicked a voice over artist whose delivery seamlessly aligns with the animation’s tone and messaging, adding a touch of finesse to the overall experience.

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