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It’s the busiest season of the year—and this means more profitable traffic for your website. If you’re more excited to hear the payment notifications coming in from your payment provider than the jingling of Christmas bells, then you have to make sure that your website is ready to deliver this holiday season. As the end-of-year […]

The holiday season is around the corner offering an opportunity for email marketers to really shine. Whether your customers and subscribers are shopping on Black Friday, Cyber Monday, or scramble for that last-minute Christmas gifts, holiday email marketing can be an impactful tool to help increase holiday sales and squeeze out additional revenue before the […]

In today’s digitalized world over 92%+ of customers reach out through the internet (and some would say 100%). It takes less than 50 milliseconds (.05 seconds) for someone to decide if they will scroll down a page or bounce out. Developing an enterprise-level website is more than just setting up a website, adding content modules, […]

Why content is the most important thing on your website Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers. All other […]

Have you ever viewed a website and you were about to click a link to an article and then the layout suddenly moved? An ad appeared and somehow instead of clicking on the article you wanted to read, you clicked on the useless ad? That sudden movement on the page is called layout shift. Google […]

So, as a marketer, if you’re struggling to generate results, but honestly, it probably might not be your fault. Unless you have thousands and thousands of followers, your post won’t reach as many people as you would like. As such, what can you do about it? Well, first of all you could try paid advertising. […]

A common misconception is that accessibility requires a focus on users that have some kind of disability — but that’s not the case. Imagine you were left-handed (and if you are, reflect on your left-handedness). You are part of a 10% minority in the world. Adjusting to certain tasks takes longer — but help in […]

As an ecommerce business owner, we can definitely say that you are always watching marketing spend. The competition is quite fierce and entrepreneurs rarely have the financial resources of big companies. So, how do you reach customers in the most cost-effective way? The most important thing to remember is that re-investing whatever profit you make […]