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Why content is the most important thing on your website Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers. All other […]

Have you ever viewed a website and you were about to click a link to an article and then the layout suddenly moved? An ad appeared and somehow instead of clicking on the article you wanted to read, you clicked on the useless ad? That sudden movement on the page is called layout shift. Google […]

So, as a marketer, if you’re struggling to generate results, but honestly, it probably might not be your fault. Unless you have thousands and thousands of followers, your post won’t reach as many people as you would like. As such, what can you do about it? Well, first of all you could try paid advertising. […]

A common misconception is that accessibility requires a focus on users that have some kind of disability — but that’s not the case. Imagine you were left-handed (and if you are, reflect on your left-handedness). You are part of a 10% minority in the world. Adjusting to certain tasks takes longer — but help in […]

As an ecommerce business owner, we can definitely say that you are always watching marketing spend. The competition is quite fierce and entrepreneurs rarely have the financial resources of big companies. So, how do you reach customers in the most cost-effective way? The most important thing to remember is that re-investing whatever profit you make […]

For online businesses and eCommerce sites the list of requirements for running a business is long. Marketing by itself is filled with a large variation of marketing types, strategies, and sub-categories that each offer a wide range of considerations. Boosting the success of your business website with SEO and other forms of digital marketing is […]

Plugins, plugins, plugins! It’s all about plugins, right? Well, WooCommerce lets you turn WordPress into a fully-functioning eCommerce platform and, by the numbers, it’s the most popular way to make an eCommerce store. In fact, one of the things that make WooCommerce so effective is WooCommerce plugins, which let you enhance your store in all […]

Google has been pushing the mobile-optimized framework of its Accelerated mobile pages, or AMP, since 2015, for example by exclusively populating its Top Stories widget with AMP results. Now the company has announced that non-AMP pages will also be included in the Top Stories Widget in the mobile search results. Despite its stated aim to […]