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What is a brand? A brand represents the sum of people’s perception of a company’s reputation, advertising, customer service, and logo. When all of these key parts of a business are working well together, the overall brand tends to be healthy.  There is a widespread ambivalence about the relevance of branding – especially among startups […]

What is UX Design? User experience (UX) is a concept that has many dimensions, and it includes a bunch of different disciplines – such as information architecture, interaction design, visual design, usability, and human-computer interaction. Simply put, UX design is the process of designing products that are useful, easy to use and easy to interact […]

How can flyers help your business We all know that every business needs to get a word out there about who they are and what they do. Promoting a business is an ongoing challenge for small businesses. How can you advertise your business and get your name in front of potential prospects when money is […]

What is OpenCart? OpenCart is one of the most popular, completely free and open source e-commerce platforms in the world. OpenCart also happens to be one of the oldest among the leading e-commerce platforms available in the market. Famous for the user friendly approach it offers, it attracts most of the newbies trying to create […]

UI vs. UX – What’s the difference between user interface and user experience? Simply put, the user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that enable a person to interact with a product or service. User experience (UX), on the other hand, is the internal experience that a person […]

Launching an eCommerce store these days is easy with all the available options on the market. If you’re planning on launching an eCommerce platform, we’re more than certain that you’ve come across WooCommerce or Shopify as they are the two most popular eCommerce platforms out there. Both platforms have their strengths and weaknesses, which makes […]

Website builders vs. custom websites – which one should you choose? You’re about to get a new website – should you use a website builder with drag and drop functionality to design your own website, or get a professional team to get one designed and coded for you? Well, if you choose the builder route, […]

If your business is based on selling products online domestically or internationally, then there’s a chance that you are using WooCommerce as your online platform. WooCommerce is a free WordPress plugin that adds eCommerce functionality to your WordPress website so you can start an online store. You can install WooCommerce on your WordPress website with […]