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WORDPRESS

Ad Lister

introduction

Ad-Lister is an ecommerce listing and management tool designed to simplify the process of listing products on multiple online marketplaces. It allows users to create and manage product listings on platforms like eBay, Amazon, and many others from a centralised dashboard.

Key features of Ad-Lister include:

Multi-Channel Listing: Ad-Lister enables users to list their products on various online marketplaces simultaneously, helping to expand their reach and increase visibility.

Inventory Management: Users can manage their inventory from a single platform, ensuring that stock levels are accurate across all connected marketplaces.

Template Creation: Ad-Lister provides the ability to create templates for product listings, providing brand consistency as well as saving time when adding new items.

Order Processing: Some versions of Ad-Lister include order processing features, allowing users to manage orders and fulfilment more efficiently.

Automated Updates: The tool supports several automated updates for product information, prices, and inventory levels, helping users stay current across all platforms.

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the challenge

The objective was to create a website that not only articulates the advantages of Ad-Lister to prospective clients but also facilitates their access to the online software tool for a 14-day trial.

Additionally, the challenge included implementing a streamlined process for existing customers to login. The website design also required the incorporation of dedicated sections for News, Bug Fixes, and Frequently Asked Questions (FAQs).

the solution

We leveraged the flexibility of WordPress, utilising custom coding to establish a seamless connection with the .NET Core application, Ad-Lister. This integration allowed for a cohesive user experience, enabling users to effortlessly transition between the WordPress interface and the robust features of Ad-Lister.

Moreover, WordPress served as an effective platform for integrating our live chat and Customer Relationship Management (CRM) system, Zoho. This strategic integration not only facilitated real-time communication through live chat but also streamlined access to knowledge base articles and timely bug updates within our CRM system. By harnessing the power of WordPress, we were able to create a unified online ecosystem, enhancing user engagement and providing a more comprehensive support infrastructure for our customers.

activity carried out

  • We meticulously crafted the brand identity for Ad-Lister, starting with the development of a logo that strikes a harmonious balance between timelessness, a playful demeanor, and an underpinning of professionalism.

  • Rooted in a clever fusion of words, the ‘Ad’ representing Advertising seamlessly melds with ‘Listing,’ encapsulating the software’s core functionality. This deliberate naming choice not only communicates the essence of the product but also reflects a brand personality that is approachable yet industry-savvy.

  • In terms of performance, Ad-Lister has proven its mettle, achieving a remarkable milestone by facilitating a total Gross Merchandise Value (GMV) revenue surpassing £1.4 billion in the year 2023.

  • This substantial figure is a testament to the collective success of all our customers utilising the Ad-Lister software.

  • As a comprehensive e-commerce solution, Ad-Lister has played a pivotal role in empowering businesses to thrive in the dynamic online marketplace, consolidating significant revenue and demonstrating its impact on the success of diverse enterprises.

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