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WooCommerce – Bodyshell




Born from the success of SubSport and MudandBlood, Bodyshell emerged as a brand dedicated to providing athletes of all levels with top-notch baselayers. Fuelled by a commitment to continuous innovation, a company striving to offer customers the pinnacle of comfort and performance in every product.

What started as a modest venture with a single individual steering the ship has blossomed into one of the UK’s foremost baselayer retailers. Bodyshell now stands tall, offering an extensive array of technologically advanced garments across various ranges, sizes, and colours, solidifying its position as a leader in the industry.


the challenge

Bodyshell collaborated with JTI not only to incorporate the iconic yin and yang logo into its design but also entrusted JTI with the development of the WooCommerce website. Additionally, JTI took charge of crafting the designs for the entire range of clothing and accessories.

the solution

WooCommerce emerged as the preferred CMS tool for crafting and delivering the website, seamlessly integrating Stripe for swift Apple Pay transactions. Leveraging GetResponse as the email provider ensures a streamlined communication channel, facilitating effortless signups for the newsletter and enabling customers to receive timely updates on new product details.

activity carried out

  • Designed a Logo for the Bodyshell brand
  • Designed & Developed the website in WordPress & WooCommerce
  • Integrate with Ad-Lister to post the products to Woo
  • Implement SEO and optimisation services
  • Work alongside James Nader Photography on the visuals for the website and social media.
  • James Nader also assisted in the video productions for the website
  • Integrate GetResponse to automate the email marketing
  • Built the integration with SportPursuit to enhance the sales opportunities and bulk purchases
  • Provided the Project management throughout the site build and ongoing work to update the seasonal wear.

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