Buyaparcel offers top quality DIY and plumbing products and exceptional customer service. In 1978, the company started as a single plumbing and heating merchant and later expanded into a department store with an online website including ebay & Amazon. In 2006, the online business separated to become Within a short period, the company achieved tremendous growth, becoming a multi-million pound company with a loyal customer base. Magento was chosen as the new website for this fast growing company.


the challenge

The firm’s outdated brand did not accurately represent the size and quality of their services. As a result, Jti was approached to completely revamp the brand. Collaborating closely with managing partner Liam, Jti devised a new brand message, identity, and successfully designed and developed a new website.

the solution

Leverage the power of Magento 2 to create a seamless website capable of handling up to 100,000 products effortlessly. Enhance user experience with branded category pages and lightning-fast quick buy options. Ensuring a responsive design that seamlessly adapts to both mobile and desktop devices.

activity carried out

  • Developed a modern and timeless brand identity
  • Create a visually appealing logo for the website and retail shop
  • Implemented Magento 2 as the platform for the website
  • Optimized the website to handle a high volume of up to 100,000 visitors
  • Include breadcrumbs for easy navigation throughout the website
  • Ensured quick loading times, with the site loading in under 3 seconds
  • Streamlined the checkout process to make it a convenient one-page checkout
  • Pass the orders down to NVENTREE on receipt of an order. The on to the companies ERP Solution INTACT for updating the stock control.

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