Case Study Creation Bureau

introduction

As a leading provider of creative digital marketing services for the hotel and hospitality industry, The CB is dedicated to helping hoteliers of all sizes attract high-paying customers and grow their bottom line. With a focus on photography, video, drone, and 360 tours, we have the
expertise and experience needed to deliver outstanding results every time. The business began over a decade ago, when a team of passionate marketing professionals came together with a shared vision: to revolutionize the way hotels and hospitality businesses market themselves online. From the beginning, it was about recognizing the immense potential of digital media to drive revenue and build brand awareness, and to set out to develop cutting-edge strategies and tools to help our clients succeed.

activity carried out

• Developed a stylish and robust website design using the provided photography.
• Created a tailor-made design with no pre-made templates to ensure uniqueness.
• Crafted a custom logo that aligns with the industry and brand identity.
• Produced engaging and relevant copy for all website pages to inform and captivate visitors.
• Incorporated videos to enhance the user experience without compromising website speed.
• Implemented intuitive navigation menus to improve user flow and ease of use.
• Optimized the website for mobile devices by adding a one-hand access mobile skin.
• Incorporated easy-to-use call-to-action functions to drive conversions and engagement.
• Ensured search engine optimization by using keyword-friendly titles.
• Used user-friendly image names that are optimized for search engine algorithms to
  improve visibility and search engine ranking.