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Website design – Richard Neasham

case study
Richard Neasham


Richard boasts an impressive 26-year tenure in the industry, where his expertise shines through in the artful creation of bespoke suits, tuxedos, jackets, and shirts. Catering to a diverse clientele ranging from weddings and businessmen to celebrities, he has become a go-to source for sartorial excellence.

Our task extended beyond a mere digital presence; we were entrusted with crafting not just a logo and brand name, but an entire website that exuded elegance and style—capturing the essence of Richard’s exceptional craftsmanship. The culmination of our efforts resulted in a platform that seamlessly blends sophistication with functionality. We also got involved in a later build to introduce the custom shirt option.

In addition to our digital endeavours, we took the creative reins in choreographing a video featuring a fashion model, offering invaluable advice on achieving the perfect shot. Filmed against the opulent backdrop of the Moor Hotel in Sutton Coldfield, the garments came to life, each frame reflecting the meticulous attention to detail that defines Richard’s creations.


the challenge

Our paramount goal was to communicate to website visitors that Richard provides an exclusive bespoke tailored service. We aimed to highlight his pride as a distinguished Birmingham tailor and emphasize his ability to connect seamlessly with individuals from all walks of life. The website was meticulously designed to be inviting and approachable, ensuring it conveys the bespoke experience without intimidating any potential customer.

the solution

The website not only serves as a visual journey through Richard’s business life but also tells a compelling story that resonates with visitors. It extends a warm invitation, assuring them that Richard is not just a distant figure but someone accessible—always just a phone call away or available for a face-to-face visit in his shop.

To weave this narrative seamlessly, we employed a strategic blend of WordPress and WooCommerce, incorporating a robust set of custom options. This ensures that every aspect of the tailored shirt experience is not only visually engaging but also tailored to the unique preferences of each visitor.


activity carried out

  • Brand Development:

Crafted a distinctive logo and brand identity that reflects the essence of Richard’s business.

  • User-Friendly Design:

Implemented an easily navigable menu and a mobile-friendly interface, ensuring seamless accessibility across all devices.

  • Custom Apparel Section:

Designed a dedicated Custom Shirt Page featuring a comprehensive range of attribute options for a personalized shopping experience.

  • Footwear Customization:

Established a Custom Footwear Page with real-time stock updates, providing customers with the latest options.

  • Mobile Responsiveness:

Ensured mobile responsiveness to guarantee a visually appealing and functional experience on various devices.

      • Social Media Integration:

      Integrated social media elements, enabling customers to share experiences and connect with Richard directly online.

      • Tailored Design Reflecting Expertise:

      Developed a design that harmonizes with Richard’s extensive business experience, creating a cohesive online presence.

      • Visual Appeal Through Multimedia:

      Collaborated with a professional photographer and videographer to capture high-quality images and videos that showcase the allure of bespoke garments.

      • Engaging Content:

      Introduced compelling content that narrates Richard’s story, including his history, values, and mission.

      • Visitor Engagement:

      Featured customer reviews, blog posts, and news articles to keep visitors engaged and interested in the unique offerings.

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