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Magento – Verity & Me

magento
Verity & Me

introduction

Verity & Me is a new fashion brand, specialising in luxurious high-end nightwear, bikini wear, and occasion-wear. With a commitment to sustainability that is evident through the use of exquisite recycled fabrics featuring exclusive, carefully crafted prints. Notably, one of the brand’s owners, is the fashion designer for some highly recognisable brands, the Directors strategically opted for Magento as the chosen CMS for the website. The decision was rooted in Magento’s flexibility, allowing for the implementation of diverse discount structures and custom design. This flexibility empowers the company to strategically market the brand, particularly to influencers, fostering growth and prominence in the market.

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the challenge

When launching a new fashion brand, it’s crucial to instill memorability in the brand identity, coupled with a website that exudes value and success. Our emphasis lies not only in creating a memorable brand but also in cultivating a website that resonates with the essence of a thriving and esteemed brand. We prioritize a seamless and swift checkout experience, integrating both Google Pay and Apple Pay to enhance the speed and convenience of payments.

the solution

We chose Magento 2 over Shopify to craft a user-friendly website that goes beyond conventional features. Our design includes a mega menu and a custom front page, strategically highlighting key products. The website is equipped with user-friendly color filters and size options for enhanced convenience. To elevate the browsing experience, our category pages are designed to display clear ‘Sold Out’ labels for unavailable products, as well as exclusive options like ‘Black Friday’ or ‘Cyber Monday’ deals.

activity carried out

  • Develop a visually captivating website seamlessly integrating the Verity logo.
  • Utilize a black and white color scheme as primary colors to align with the brand identity.
  • Design an intuitive layout for easy navigation, featuring a one-page checkout for efficiency.
  • Enhance user experience by incorporating breadcrumbs and integrate a Reviews
  • Extension for customer feedback.
  • Implement filters for Size and Color to facilitate convenient product search.
  • Execute coding and set up URL 404
  • Redirects for a seamless transition from the previous website.
  • Optimize website performance to ensure swift loading upon Go-Live.
  • Provide comprehensive SEO and optimization services for heightened online visibility and increased organic traffic.
  • Manage the project diligently, ensuring a smooth and successful completion, including thorough testing of all functionalities.
  • Website hosting using our sister company WeHost for speed and reliability of the website. 
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