In today’s digitalized world over 92%+ of customers reach out through the internet (and some would say 100%). It takes less than 50 milliseconds (.05 seconds) for someone to decide if they will scroll down a page or bounce out.
Developing an enterprise-level website is more than just setting up a website, adding content modules, and picking flashy images. It needs to be brand-central, focused on strategic outcomes.
For mid to large businesses, it’s critical to spend the time and resources to develop an enterprise-level website. Not only does it need to be a stellar website, but it also needs to be laser-focused on the now crucial mobile-responsive experience!
So, what exactly is Enterprise Website Development?
Enterprise website development takes the design and development process and adds a turbo on it. Sure, you want to promote your products and services, but you also want to convey your key value propositions clearly, promote your brand, establish (or reinforce) yourself as a leader in your domain, and demonstrate to the website visitors your commitment to higher values (through ESG or employee community engagement).
Your enterprise website should attract, engage, and convert the customers that match your business by providing tangible and measurable real-world results. To accomplish this, you want to work with a design and development team that understands the technical components while also being innovative and design-centric.
What goes into Enterprise Website Development?
Enterprise websites can be very complex, depending on the scope of the business. A large, growing infrastructure must be planned carefully to ensure things work as needed (a well-thought-out website structure) and are set up for scalability in the future.
There can be many moving parts, so a crystal-clear level of understanding of your company’s business goals and objectives is required to roll out a successful site that captures the attention of the visitors and converts them into leads.
What are the components necessary for enterprise websites today? Let’s have a look:
The key elements of a smashing enterprise website:
Mobile Optimization — The first quarter of 2021 showed 54.8% of global website traffic and over 65% of searches were from mobile devices. Not to mention, Google’s latest algorithm changes are mobile-specific, and sites that aren’t mobile-optimized will lose search page ranking. This means that it is essential to keep in prospect mobile responsiveness throughout the website planning process.
Clear, Intentional Design — You want a site that has a visual design that leads the users to the information they want in as few steps as possible, that works effectively, and is stunning to look at.
Strong Keyword Research and On-Page SEO — Almost 70% of online experiences begin with a search engine, and Google holds 91.86% of the total search engine market share as of July 2021. Ranking on the first page of Google may seem overwhelming when there are millions of results for every search – but keep in mind, 90.63% of websites have inadequate or no on-page SEO. With the right team of specialists you can get your website to rank on the first few pages within half a year.
Clear Calls-to-Action — One of the most effective and miss-used marketing tools ever, a ‘Call to Action’ should be direct, clear, and strong enough to create a response from the customer – and this response should be an action on your website.
Generate Leads and Interest — While it’s great to capture people’s attention but, ultimately, you want to generate leads and make sales. Be sure your site design has a well-thought-out sales funnel that turns visitors into leads.
Content Strategy – a gorgeous website doesn’t mean people will come. You have to develop a strategy for content generation and social media engagement that draws people to your site and keeps them engaged.
State of the Art Analytics integration — Today, every business runs on data. Be sure your site can capture the analytics that are valuable to your company. Whether sales-related, site-related, or marketing spend, you want a real-time option to gather, collect, and interpret your details into an actionable plan.
Enterprise Website Services that Enhance Site Performance
During the planning and development phase of your website, be sure your design and development team provides the following services while building your site:
Brand Assessment and Analysis — They understand your brand in relation to your competitors. Use that competitive intelligence to craft your site in a way that stands out from your opposition.
Market and Competitive Research — The team knows your customer personas and understands your competitors and their strategies.
UI and UX Strategy — You want your site to be technically functional and be pleasing to the eye (UI) and provide the user with an outstanding experience (UX).
Content Strategy — As discussed above, understand the importance of content, explore the various types, e.g., blogs, support articles, case studies, white papers, press releases, podcasts, videos, and learn how to use them effectively on your site.
Analytics Set-up — Find your avenue to the data that makes the most sense for your company and set it up to be viewed as conveniently as possible. Whether you use Google Analytics, Google My Business, a paid web analytics program, or all the above, be sure that the information is put to use instead of shelved and forgotten.
Technical and On-Page SEO, Keywords Research — From managing page redirects and the site map to ensuring every page and post has a keyword-focused Title Tag and Meta Description, SEO is vital to draw visitors to your site.
Enterprise website development is successful when you and your design partners understand your business processes, customer persona, and marketing goals. These are all necessary to support an engaging website design process that provides solutions that meet your business challenges while providing an unparalleled experience to your visitors.
If you would like to have a proper Enterprise website designed, look no further! Get in touch with us and we will help you turn your current website into a jewel!