Well, WooCommerce lets you turn WordPress into a fully-functioning eCommerce platform and, by the numbers, it’s the most popular way to make an eCommerce store.
In fact, one of the things that make WooCommerce so effective is WooCommerce plugins, which let you enhance your store in all kinds of interesting ways. With plugins, you can improve your marketing efforts, create a better experience for your shoppers, streamline your admin processes, and more.
However, did you know that there are over 1000 different plugins? It can be tough to filter through all of those options to find the best WooCommerce plugins for your store.
To save you some time, we did the work for you and came up with 10 must-have WooCommerce plugins that can improve your store multiple ways!
Instagram is one of the best social networks for WooCommerce stores, so you should absolutely have a presence there if you don’t already. Once you do, the Spotlight plugin lets you easily integrate your Instagram feed into your WooCommerce store.
Where this plugin gets really powerful, though, is that it also lets you curate Instagram content from other users. For example, you could create a showcase of Instagram posts about your products from happy customers, which is a great way to build social proof and show your products in action. To save time, you can automatically pull in content from a certain hashtag – and don’t worry, you can easily moderate everything before it shows up on your live site!
WooCommerce includes its own built-in coupon feature, but it’s pretty basic and only lets you create simple flat or percentage discounts. Advanced Coupons does what its name suggests – it extends the core WooCommerce coupon feature to let you create more advanced discounts, such as “Buy X, Get X free” deals (called BOGO deals), free shipping codes, free products, more advanced restrictions, and lots more.
HubSpot is a popular solution for inbound marketing, sales, and customer service. It includes a CRM, email marketing tools, and lots more. And with the HubSpot for WooCommerce plugin, you’ll be able to sync all of your store’s activity and customer data to the HubSpot CRM.
Another great plugin, RafflePress lets you run marketing-focused giveaways to grow your email lists and social media followings. You can create your own custom contest and give people “points” for taking various actions such as sharing your contest on Twitter, joining your email list, subscribing on YouTube, etc. In exchange for giving away a few products or discounts, you can get your store a lot of visibility.
With affiliate marketing, you offer a commission to people who refer sales to your store. It’s a great way to grow your WooCommerce store because it gives you an army of loyal promoters who will share your products.
AffiliateWP makes it super easy to create your own WooCommerce affiliate program, without needing to pay money to a third-party affiliate network. You can set custom commissions for products or individual affiliates and it also simplifies managing your program with features like easy payouts.
One of our favourite plugins, “Customer Reviews” is a great way to add social proof to your store, which makes it easier for shoppers to feel confident in their purchases and boosts your conversion rates. They also improve your SEO by adding relevant content to your product pages, because Google can index all of the unique content in your customer reviews.
WooCommerce Direct Checkout lets you simplify your store’s ordering process by sending shoppers straight to the WooCommerce checkout page as soon as they add an item to their carts.
Essentially, you can skip the shopping cart page, which reduces the chance of an abandoned cart.
WooThumbs helps you improve the WooCommerce product image gallery in a bunch of different ways. Images are a very important part of your store, so it’s worth investing in creating an optimal experience for your shoppers when they browse your store’s images.
Flexible Shipping helps you add table rate shipping to your store, which lets you charge accurate flat shipping rates based on your own custom table of shipping rates. You can calculate your shipping rates based on products, order values, weights, dimensions, and more.
Table rate shipping is one approach, while the other would be to use real-time shipping rates from USPS, FedEx, etc. However, using real-time shipping rates means that shoppers won’t know the shipping price until they checkout (a source of cart abandonment), which is one reason why a lot of stores prefer table rate shipping instead.
Last, but definitely not least, WooCommerce Taxes. WooCommerce Taxes is the official automatic tax calculation plugin from WooCommerce. It’s powered by the TaxJar API and offers accurate tax calculations for 30+ countries including the USA and most of Europe. Trust us, whatever you do, you probably need this plugin.
So here it is! Whether you are looking to improve your website’s visuals, check-out process, or you want to reward your loyal customers with some extra goodies, these 10 must-have WooCommerce plugins are definitely worth a look at.