Selling specific seasonal products on eBay can be quite difficult at times, but what exactly are these seasonal products? Let’s take two basic examples – Christmas lights and swimsuits. Nobody will buy a set of Christmas lights in June, for example. Sure, there might be a few conscious buyers that are looking to buy Christmas lights or decorations during summer-time, only because they might be cheaper. But are they really cheaper?
The sellers could tell you that they’re running a promotion for Christmas decorations during June, but most of the time, these promotions aren’t all that significant. The same thing goes for winter tires – most people recommend buying them during summer-time, as they’re cheaper, but if you take a closer look at most of these products’ price history, you’ll notice that the price is more or less the same, even if it’s winter or summer.
It can be difficult for an eBay merchant to sell these seasonal products, so most of them approach the situation in two ways. First of all, they either simply don’t keep those products in stock, or they try to draw the potential client’s attention by running some sort of promotion(s). The other way would be by applying a seasonal, custom design to their listing template. Sure, it would be a bit weird seeing a women’s swimsuit with a Christmas-esque design surrounding it, but if it draws the client’s attention, the seller’s goal has been accomplished, as some of those clients that saw the product will actually but it, because they think that it might be cheaper because it’s off-season.
However, there are tools that can aid sellers with their promotions and seasonal products such as Ad-Lister, which is one of the best eBay listings tools. Using Ad-Lister’s template builder is one of the best ways to create fully custom designs for your listings, as it’s not only intuitive, but it also comes with free support. You can also add, edit, manage and delete thousands of listings in bulk, in a matter of seconds.
If you sell a large number of seasonal products, you should definitely give Ad-Lister a try, as it could save you a lot of precious time and draw a lot of potential customers to your eBay shop!