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eCommerce website design tips

These days we spend a lot of our time online – where we basically do everything – including shopping. This is the main reason why eCommerce has been continuously growing and improving. This online environment gives us access to multiple stores that are selling the same merchandise, so a good eCommerce design is essential for turning website visitors into customers.

Ideally, the design of your eCommerce website should make the purchasing process as easy and smooth for the customer as possible. No matter how good your online advertisements are, you could lose their interest with a design that simply cannot get their attention.

The goal of a good website design is to sell more of what your brand has to offer- it doesn’t matter if it’s the crafty design elements or bold statements that will leave the customers curious to know more. In other words, the design of your website should inspire visitors to take action and make a purchase. We’ve written this article for anyone who is interested in improving their website design or anyone who would like to open their own eCommerce website.

It’s important to have a good brand story

Creating a successful brand image is harder than you might think, I mean, anyone can slap together an eCommerce site and sell whatever they want.

Creating a good brand image comes down to your ability to tell a story – sounds funny, right? Storytelling is what gives your brand an image inside the customer’s head, great storytelling can even foster loyalty. Customers are more likely to remember your brand if they see that you are sincere and personal, and the best way to get personal is by telling your brand’s story.

Here are a couple of questions that you need to answer in order to know how to structure your eCommerce design:

What made you create/choose your product?

How did your product affect your life?

Who is your target customer?

What is the future of your product?

Keep your navigation simple

There is nothing more irritating than a bad store navigation experience. The goal of a website design should be to get users to add items to their shopping cart, not to get them lost on your website. If your navigation provides hundreds of options, categories, users will quickly lose interest and leave the site altogether.

The easier it is for your customers to find a specific product, the more time they have to read about the product and eventually, make a purchase.

Use the right colors

Colors have had a psychological impact on sales long before the digital revolution. It is essential for you to understand the different types of emotions that colors can invoke so you can design your eCommerce website to match certain feelings and vibes.

What colors should you use really depends on what kind of products are you selling on the website – for example, if your store is selling environmental products, it’s indicated to use the color green to complement the sense of nature.

Studies show that it takes roughly about 90 seconds for a customer to formalize their opinion about a product. And a large amount of that interaction period – roughly 70% is set on colors exclusively.


It’s important how you structure your pages – users remember your brand design, not because of its catchy name, but because of the overall brand image you present.

That’s why it is essential for you to use the same fonts and colors across all pages – strong typographic patterns can instill a memorable experience in the minds of your users. By using different colours across the pages, you might come off as a multi-varied brand.

By using similarities in your design patterns you familiarize the users with your brand and brand image – this way they will recognize and remember you. Even if your product has different variations, designing pages with similarities in mind will help you create a stronger brand presence which in term, boosts sales.

Great, quality photos


There are plenty of studies that back up the fact that high quality, relevant and visually appealing images can help increase conversion rates – and this doesn’t only mean product images alone.

The images you use on your website have a huge impact on captivating the user’s attention – a great photo instills emotion, creates an identity that can be easily remembered.

An average person can remember up to 2000 images with near-perfect accuracy – this means that the better the photos/images on your website, the higher the chances of it making a conversion.

To sum it all up

When it comes to boosting sales on your website, you’ll need to understand patterns, user behavior and the latest trends in design. The tips above are targeted for anyone who would like to improve the user experience of their eCommerce website. We hope that these tips were useful and that you’ll be even more successful from now on. If you would like some professional help with re-designing your eCommerce website, we can help you! Simply call us on 0121 285 1050.