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Top Tips For Email Marketing


Nowadays with all the technology we have, online selling is one of the best ways to do business. As so, email marketing is one of the most effective tactics to increase your sales. According to a study by Exact Target , 77% of consumers prefer to receive permission-based marketing communications through email.

Check out below few facts about these interesting statistics:

  1. 1 in 2 marketers use animated gifs in their email campaigns.

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  1. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week
  2. 27% of consumers were more likely to say their favourite companies should invest in more email
  3. 33% of email recipients open email based on subject line alone.

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  1. 39% of marketers have no strategy for mobile email.
  2. 40% of B2B marketers rated the leads generated by email marketing as high quality.
  3. 44% of email recipients made at least one purchase last year based on a promotional email.
  1. 56% of businesses say they plan to increase their use of email marketing in 2013. marketing

   (The Small and Midsize Business Email Marketing Survey 2013)

  1. 64% of decision-makers read their email via mobile devices.

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10. 72% of B2B buyers are most likely to share useful content via email.

11. Monday emails had the highest revenue per email ( said Experian 2012 Q4 Email Benchmark Report )

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 12. 82% of consumers open emails from companies.

13. Emails that include social sharing buttons have a 158% higher click-through rate.

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    14.Roughly half of an email list will be active – either opening or clicking on emails.

15 .Subject lines fewer than 10 characters long had an open rate of 58%.

 16. Personalized subject lines are 22.2% more likely to be opened.

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17. Email ad revenue reached $156 million in 2012

18. Email marketing spend grows 10% year over year.

19. For every $1 spent, $44.25 is the average return on email marketing investment.

20. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.