In today’s day and age, a smooth and attractive website design is a mandatory requirement for any business. No matter how big the business, it can still lose clients due to an unattractive UI design. The whole idea behind making a business website is to give a better service to your customers. Nowadays, a website is the face of your business –it works like a brochure for your clients. Have you ever had a cheap-looking, poorly designed brochure handed to you while walking down a busy street? – We’ve all been there if we find the brochure interesting, we read the contents of it if we see that it’s poorly designed… well, we search for the first bin to rubbish it.
A website is meant to be attractive, enjoyable and most importantly, user friendly. The overall design elements that make up the website have to be in harmony with each other, but most of the time web designers forget these rules and end up making cheap looking and unattractive websites. Here we are going to discuss a couple of mistakes to avoid in 2020.
Terrible call to action buttons
The call to action button is an essential part of any website – these buttons can make or break conversions on your website. The call to action buttons should be able to guide the users for their next step. These buttons should be designed to grab the user’s attention and make them perform the final purchase or final action that you desire. The text on the Call to Action button must be easily visible on your website to be able to influence the user’s decision.
Readability- that’s a very important factor when it comes to websites. Some designers don’t take into consideration the font sizes and sometimes they end up making them too small. It’s ok to have smaller fonts…but that doesn’t mean that the user needs to come nearer to their mobile device or computer to read the text. It shouldn’t be oversized either- the standard size for a body text copy is 16 pixels. Anything smaller than 16 pixels might be too difficult to read.
Navigation and UI experience is an important aspect of your website. It’s essential that users can navigate through different pages of your website with the utmost ease. All pages of your website should be easily reachable through your navigation menu. A website can suffer losses if the navigation is clunky and unintuitive, the user will feel frustrated and leave the website to shop elsewhere.
Bad mobile optimization
In an age where the number of people using mobile devices to browse the web has surpassed the number of desktop users is essential to have a well-optimized website for all screen sizes. If your website is not performing well on mobile devices, then it will suffer as a result– as Google has made mobile responsiveness a priority when it comes to SEO. This is why a smooth end-user experience on mobile devices is a must.
Slow load times
Today’s users are accustomed to websites that load in a couple of seconds and seeing a website taking it’s time to load causes them to be impatient. If your website takes more than 3 seconds to load, the user might just simply press the back button to access another website from the search results. According to Google, 53% of site visitors leave the website if it takes more than 3 seconds to load – wow, your business might be working only with half potential. Slow page load time can even affect the SEO rankings of your business – that’s why if you can see that it takes a lot of time for your website to load, don’t hesitate to contact your developer and let him know that there’s an issue. You can always check the load time of a page using the free tool provided by Google here.
Hard to find contact information
You can have the best-looking website in the world, but without easily accessible contact information, you will lose most of your possible customers, Contact information can help your website visitors determine your credibility –and if you have easy to access contact information then it’s likely that the visitor will become a customer. Your contact information should be no more than one click away from your customer – best if you add it to the footer of your website.
We’ve talked about the most common mistakes we’ve seen on some websites. Avoiding these mistakes will increase the conversion rate of your website, guaranteeing the growth of your business. If you would like to read about our top design recommendations for 2020, you can visit this link.