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Archive for the ‘Marketing’ Category

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What is a brand? A brand represents the sum of people’s perception of a company’s reputation, advertising, customer service, and logo. When all of these key parts of a business are working well together, the overall brand tends to be healthy.  There is a widespread ambivalence about the relevance of branding – especially among startups […]

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How can flyers help your business We all know that every business needs to get a word out there about who they are and what they do. Promoting a business is an ongoing challenge for small businesses. How can you advertise your business and get your name in front of potential prospects when money is […]

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