With the latest changes rolling out in Autumn 2013 the need for brand identity has never been more important on eBay. How else will you stand our from your competitors especially now that the gallery images will follow similar rules to Amazon!  A standard eBay store offers little more than a simple but painful way of users browsing your products by category.  It is not a user friendly experience and certainly not a memorable one.  It is proven in many studies that eBay buyers zip around eBay at speed to find the preferred product and look for a supplier they can trust.  So instead of using the common eBay store why not spend a bit of money on creating an appealing shop front and listing template that will bring new and existing customers to your door?   We often here that eBay does far more turnover than that of a clients website.  Our stores can be managed easily from our listing software with no knowledge of HTML required.

As a Director of Just Applications Ltd and having 10 years of customer feedback.  I was surprised to read the article in the Independent recently of PayPal shutting down York Coffee Emporium without any prior warning. This is what the article stated having not spoken to PayPal directly.  The reason I was looking for this article is because in as many weeks I have had two eBay clients whom were large eBay sellers approximate turnovers of 18K per month tell a similar story and as a result no longer require our software to list on.  All the stories claim that eBay/PayPal did not inform the customer that they were doing something wrong; something you would come to expect with any other business or practice.  I have left a voice message for an eBay account manager to call me as some of our clients are extremely concerned that this could happen to them.  More to follow.